SUMMONERS WAR

COUNTRY: United States, Germany, South Korea
   
OPERATING SYSTEM: Android
   
CATEGORY: Gaming
   
BUDGET: 5.000 USD / Month
   
RUN TIME: 5 Months
   
KPI: Retention Rate Day 1 40% / Day 3 30% / Day 7 20%
  Stage 1 Clear Rate 50%
  ROAS Day 7 20%
   
RESULTS:  
  Summoners War is an action-packed fantasy RPG game with over 80 million users around the world.
   
  Looking beyond retention rate, is to find users that watch tutorials, achieve levels and provide an added value to the app developer.
   
  DCypher Media used its gaming publishers and user data to find exactly those that were (historicaly) the most attractive in terms of ROAS. By doing so, the overall budget for the campaign was increased whie reducing advertsing expenses. 
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