SMARTNEWS

COUNTRY: Japan
   
OPERATING SYSTEM: iOS
   
CATEGORY: News
   
BUDGET: 25.000 USD / Month
   
RUN TIME: 10 Months
   
KPI: Retention Rate Day 7 Above 20%
  Retention Rate Day 30 Above 30%
   
RESULTS:   
  SmartNews delivers high quality news headlines and breaking news from top publishers around the world.
   
  The primary focus of the marketing campaign was to acquire users with a high loyalty rate throughout the first 30 days post install.
   
  Based on optimizations on site and app level, DCypher Media achieved a higher overall retention rate then required, by delivering over 10% users which remained active 30 days post install.

 

 

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