AUDIBLE

COUNTRY: United States, United Kingdom, Germany, Australia, New Zealand
   
OPERATING SYSTEM: iOS
   
CATEGORY: Books
   
BUDGET: 10.000 USD / Month
   
RUN TIME: 8 Months
   
KPI: Registration Rate Above 40%
  First Listen Rate Above 10%
   
RESULTS:  
  Audible, an Amazon company, is home of the world’s largest selection of audiobooks, audio shows, and original series.
   
  The campaign, which covered several countries simultaneously, required to hit several KPI’s at once as retention was not a key aspect for this U.A. strategy. 
   
  Based on Post-Install Even reporting, DCypher Media was able to deliver registrations and more importantly, first listeners in a very short time frame, therefore minimizing the marketing costs and maximizing ROAS.
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